Canecto is a Danish company based in Copenhagen at the Technical University of Denmark.
The company was started by two co-workers Per Damgaard Husted and Per Mikkelsen.
We have worked with Web Analytics for many years and was frustrated over not being able to find a tool that was able to present web analytics findings in a way that a non-technical person could understand.
We knew that many online business owners don´t have a real data-diven business approach because they don’t analyze their website properly.
Not because they do not want do. It is because It’s a complicated task that requires a great deal of expertise. It’s also a task that should be undertaken on a regular basis, for which most people don’t have the time or the inclination. Unfortunately, this means they’re losing out on a lot of potential business.
Know what is important to you
Canecto was created to resolve this problem by producing the overview the business owners lags of what is important to their business and knowledge on what improvements on their site that works the best for them.
Communicated in a way that a non-technical person can understand.
Our goal with Canecto is to engage our customers in a journey that will transform them from a data-driven learner into a confident digital professional.
Canecto is based just outside Copenhagen at the Technical University of Denmark (DTU). We are fortunate to be around the brightest data scientists in the country. We are right in the middle of a mix of students, start-ups and capital funds on the part of DTU called Scion DTU.
Per Damgaard Husted is the founder and CEO of Canecto. Per holds a Master Degree in Business Administration from the University of Aarhus. He has more than 20 years of experience within online management.
Prior to founding Canecto, Per functioned as the Online Manager in Nykredit, Denmark’s third-largest bank. At Nykredit he was responsible for the web and the mobile bank. Per has also worked at several digital agencies and the Telco industry.
It is quite evident that Per has a passion for using technology to improve businesses. The knowledge and experience he’s gathered throughout his career culminated when founding Canecto.
Per Mikkelsen is the CTO and co-founder of Canecto. He holds a Master of Science in Engineering. Per has more than 20 years of experience within IT. His career started by working as a developer for a startup.
Subsequently, he worked as an IT architect within the finance industry. His main responsibility was to develop and optimize large IT systems. Per worked with Per Damgaard at Nykredit, which is how they ended up founding Canecto together.
Per is highly proficient and can master nearly all IT challenges coming his way. He is a true wizard with a computer.
Regitze Grønlund is the CMO of Canecto. She holds a Bachelor in Marketing and communication studying in Melbourne and Copenhagen. Subsequently, she moved to Kenya working with entrepreneurs and building startups. Afterward, she moved to the UK to obtain a Master Degree in Digital Management.
Her career has evolved around the tech industry. Focusing on how new technologies can be utilized to develop products and enhance marketing strategies.
Regitze is passionate about creating new ways and features to constantly improve and evolve Canecto in order to offer customers the best possible product.