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The 25 best Google Analytics alternatives for business owners 2019

In this article, we look at the best 25 Google Analytics alternatives for a business owner. Google Analytics is a fantastic tool that has tons of data. So why look for alternative tools?

The most apparent reasons are: Google analytics is an expert tool. You need to know how to use it to get the best of it. It takes training, interest, time and experience to get valuable findings out of it.

Many business owner preferecs to spend as much time improving their business and as Lille time possible doing data analysis. This is where the alternative come in. We have found the 25 best, and evaluated them in 5 different criteria that makes sense if you are a business owner.

We know that not all factors are equally important to all, so we have made an overview of the five criterias. So you can zoom in on the system that looks like it would be the best choice for you.

Ese of use

You are not a data scientist and will never be one. So you need a tool that is easy to understand for people who are not web analytics expert.

Advanced analytics

You want a system that does as much work for you as possible. So you should look for tools that have advanced analytics. This enables you to get you predictions, recommendation and insight. In this way, you do not need to consult an expert with your findings.

Traffic Analytics

Getting the right traffic to your site will always be important, so you need a tool that can help you focus on getting efficent traffic to your site.

Content Analytics

You lose 95% of your potential customers on your site, so it is even more critical to understand how your user behaviour on your site, than getting them there in the first place.

Price

Analytics and a data-driven business are essential, but it has to be at a reasonable price. So this factors in too.

1. Canecto

Content analytics 0%

Traffic 0%

Advanced analytics 0%

Ease of use 0%

Price 0%

0%

Total score

Monthly starting price

14 USD

About Canecto

Canecto is the easy to read automated web analytics PDF report, that lets you boost conversions by:

  • Understanding why your users convert
  • Driving converting traffic to your site
  • Optimizing your navigation and engagement
  • Improve your user flows

You get insights and recommended improvements with predicted outcomes. So you can do what you do best and that is probably not web analytics.

Pros

1. PDF Report

2. Content and trafic analytics

3. Advanced AI

Cons

1. Simpel traffic data

2. Requires script to work

3. No browser dashboard

2. Leadfeeder

Content analytics 0%

Traffic 0%

Advanced analytics 0%

Ease of use 0%

Price 0%

0%

Total score

Monthly starting price

59 USD

About Leedfeeder.com

Leedfeeder lets you know witch companies are visiting your website from your web analytics. You can see which pages they are visiting and from what sources they came frome.

As such, it can not substitute Google Analytics but serve as a supplement. It is exceptionally well sooted for b-to-b companies.

The system looks at IP addresses. One major drawback from the solution is that only shows which companies your visitors came from. So to take action and you need to use LinkedIn or similar sources to find out who from a company that might have visited your site.

Pros

1. Easy to use

2. Actionable insighst

3. Integration options

Cons

1. Focus on IP adresses

2. No content data

3. Can not stand alone

3. GoSquared

Content analytics 0%

Traffic 0%

Advanced analytics 0%

Ease of use 0%

Price 0%

0%

Total score

Monthly starting price

99 USD Per month

About Gosquared

Gosquared is a all-in-one platform that can be used to acquire leads, build products, and improve your website.

It stands out by not just focusing on analytics, but also the next steps in customer interactions. It has four core features:

  • Analytics
  • Customer dashboard
  • Live chat
  • Customer data hub

It also lets you know user behaviour in real-time. As such it a great tool to let you know how users interact with your website. It is not as strong on traffic and has now featured that lets you know why users interact with your content.

Pros

1. All in one solution

2. Nice design

3. Easy to use

Cons

1. No content analytics

2. Not the strongest on traffic data

3. Lets you know “how” users act, not “why”

4. Hitsteps

Content analytics 0%

Traffic 0%

Advanced analytics 0%

Ease of use 0%

Price 0%

0%

Total score

Monthly starting price

5 USD

About Hitsteps

Hitsteps Analytics is an all-in-one platform with a tech focus. The core features include:

  • Visitor streams
  • Visitor clicks and heatmaps
  • Live Chat

Hitsteps Analytics holds more customer information than Google Analytics, and as such, they can provide more detailed information on user behaviour.

It is a useful tool, if you like features over design and appreciates the extra live chat option that is included. It also provides a set of predefined reports (not PDF). Finally, the price of just 5 USD makes them attractive too.

Pros

1. Cheap

2. Supports many e-commerce platforms

3. All-in-one tool

Cons

1. Shows simpel data

2. Requires specialist knowledge

3. The design

5. Mixpanel

Content analytics 0%

Traffic 0%

Advanced analytics 0%

Ease of use 0%

Price 0%

0%

Total score

Monthly starting price

150 USD

About Mixpannel

Mixpannel is one of the few analytics tools that have a content focus. It also stands out with its ability to track both mobile and websites. The core features are:

  • Trends
  • Funnels
  • Conversion rates
  • Retention

On top of that the Mixpannell design is among the most beautiful you can get. As a business owner, you would find that there are three significant drawbacks with Mixpannel, the price of 150 $ per month, the lack of traffic data. And not but not least, this is a tool for experts that know how to analyse a website.

Pros

1. Content analytics

2. The design

3. Advanced analytics

Cons

1. The Price

2. Specialist tool

3.Requires time and training

6.  Heap Analytics

Content analytics 0%

Traffic 0%

Advanced analytics 0%

Ease of use 0%

Price 0%

0%

Total score

Monthly starting price

299USD

About Heap Analytics

Like Mixpannel, Heap also lets you monitor users behaviour on web and mobile.

It has a core focus letting you know why users take action and allow you spot trends and usage patterns. The included features are:

  • Autocapture
  • Virtual events
  • Virtual users

The design is nice. However, as a business owner, you should know that this is a specialist tool. It is made for enterprise business users, and this is also reflected in the price, starting at 299 $ per month.

Pros

1. Advanced analytics

2. Data ritch

3. Integration options

Cons

1. Price

2. Specialist tool

3. Just content

7. Statcounter

Content analytics 0%

Traffic 0%

Advanced analytics 0%

Ease of use 0%

Price 0%

0%

Total score

Monthly starting price

10USD

About Statcounter

Statcounter is a real-time web statistics counter. It has five core features:

  • Summary stats
  • Visitor alerts
  • Paid traffic analysis
  • Report dashboard
  • Google keywords data

This tool gives you basic statistics on a web dashboard. It is better than Google Analytics on the onsite user tracking elements. A big plus is the price of just 10 $ per month. However, Google Analytics is catching up on the design front and looks more and more the same as Statcounter.

Pros

1. The price

2. Nice design

3. Real-time traffic

Cons

1. No content analytics

2. Features similar to Google Analyics

3. No advanced analytics

8. Clicky

Content analytics 0%

Traffic 0%

Advanced analytics 0%

Ease of use 0%

Price 0%

0%

Total score

Monthly starting price

10 USD

Clicky is a 360 degrees web analytics tool. This means that has traffic data, content analysis. On top of that, it also includes some more technical information such as uptime monitoring. The core features are:

  • Real-time user data
  • Individual visitor actions
  • Heatmaps
  • Uptime monitoring
  • Goals and conversions

It is great for tracking individual users behaviour on the site – if that is what you need. The product is from 2010, and it is starting to show especially on the User interface that could do with a 2019 brush up.

Pros

1. All in one tool

2. Simpel to use

3. The price

Cons

1. The design

2. Tech focuced features

3. No advanced analytics features

9. Gauges

Content analytics 0%

Traffic 0%

Advanced analytics 0%

Ease of use 0%

Price 0%

0%

Total score

Monthly starting price

6 USD

About Gauges

If it is essential to your business to know your user traffic in real time and to share this information in teams, then Gauges is excellent for you.

The application is simple to use and is designed for easy sharing of live user data. The core features are:

  • Live Data
  • Views and People
  • Know your top content
  • Real-time air traffic data

It has a simple to use interface. If your business does not require you to take actions on realtime data, then Gauges you are probably better off with some of the alternatives on this page. One thing that speaks for it is the starting price of just 6 $.

Pros

1. Real-time data

2. The price

3. The design

Cons

1. Just real time data

2. Specialist tool

3. No advanced analytics

10. Lucky Orange

Content analytics 0%

Traffic 0%

Advanced analytics 0%

Ease of use 0%

Price 0%

0%

Total score

Monthly starting price

10 USD

About Lucky Orange

Lucky Orange is a visitor optimization tool that can be used for usability analysis. The tool lets you understand visitor behaviour via a set of features:

  • Real-Time Analytics
  • Visitor Recordings
  • Heatmaps
  • Polling
  • Chat System
  • Form Analytics.

As you might have noticed, Lucky Orange and Hotjar have almost identical features. Lucky Orange was fist on the marked, has a lower price. But – and that is strange for a UX app – a very old fashioned design.

Pros

1. Many content features

2. The price

3. First on the market

Cons

1. The design

2. Just content

3. Can not stand alone

11. Visitor Analytics

Content analytics 0%

Traffic 0%

Advanced analytics 0%

Ease of use 0%

Price 0%

0%

Total score

Monthly starting price

3 USD

About Visitor Analytics

Vistor analytics is an extremely simple way of displaying your core traffic. It is available as a Wix app, for easy instalment.

It great for a simple overview over your onsite traffic. However, due to the simplicity of the product, you do not get much more.

The price is as close to free as you can get. Staring from 3$ a month to $23 for 100.000 pageviews.

The strength of the application is also its most significant drawback. You get a quick overview, but it can be hard to interpret how to actually take actions on the findings – due to the high level of the data.

Pros

1. Nice design

2. The price

3. Easy to use

Cons

1. Not much data

2. No advanced analytics

3. No recommendations

12. Siteimprove

Content analytics 0%

Traffic 0%

Advanced analytics 0%

Ease of use 0%

Price 0%

0%

Total score

Monthly starting price

79 USD

About Siteimprove

Siteimprove is designed for larger organisations and their need for one software solution that can verify their website communications. Their software has four core features:

  • Accessibility
  • SEO
  • Content quality
  • Privacy issues

Historically they have been strong in the market for public organizations website that had special compliance needs for accability. As a business owner you should know that is it very much an expert tool that requires training before you would be able to work with it.

Pros

1. All in one tool

2. Data ritch

3. Nice design

Cons

1. Price

2. Specialist tool

3. Enterprice features

13. Web-stat

Content analytics 0%

Traffic 0%

Advanced analytics 0%

Ease of use 0%

Price 0%

0%

Total score

Monthly starting price

9.5USD

About Web-stat

Web-stat is one of the oldest players on the web analytics market. They have been around since 1997. They provide a solution that tracks your users in real time. Their features include:

  • Real-time analytics
  • Track all visitors
  • Geo-customization
  • Event tracking

It is a more technical tool, and the design could do with a brush-up. However it is feature rich, so if you like data and need to tack your traffic in real-time, then it could be a tool for you.

Pros

1. Real-time traffic

2. Feature ritch

3. The price

Cons

1. The design

2. Tech focus

3. No content features

14. Sitebooster

Content analytics 0%

Traffic 0%

Advanced analytics 0%

Ease of use 0%

Price 0%

0%

Total score

Monthly starting price

7 USD

About Site booster

Sitebooster is a Wix app that let you get listed. It comes with this set of features:

  • Get Listed Everywhere
  • Get on the Map
  • Mobile apps
  • Better listings
  • Listing Tracker
  • Keywords

It is not so much an analytics tool, but it does help you get your site exposed.

Pros

1. The price

2. SEO features

3. The design

Cons

1. Just SEO

2. Specialist tool

3. No advanced analytics

15. Hotjar

Content analytics 0%

Traffic 0%

Advanced analytics 0%

Ease of use 0%

Price 0%

0%

Total score

Monthly starting price

89 USD

About Hotjar

Hotjar is a feedback and analytics tool that looks at website visitors. The features include:

  • Heatmaps
  • Feedback
  • Polls
  • Surveys
  • Video recordings

It is very visual in its user interface and that makes it easy to understand how users interact with a website. As a business owner, it is a great tool, but it does require some knowledge on how to actually improve your sites findings (UX changes). You might need help from an agency to do this for you in a proper way.

Pros

1. The design

2. User foucs

3. Visual appoach

Cons

1. The price

2. Specialist tool

3. No traffic data

16. Matomo

Content analytics 0%

Traffic 0%

Advanced analytics 0%

Ease of use 0%

Price 0%

0%

Total score

Monthly starting price

12 USD

About Matomo

Matomo is a downloadable open-source web analytics software program. The features include:

  • Web site visitor reports
  • The search engines and keywords they used
  • The language they speak
  • Advanced Privacy features

As such Matomo can replace Google Analytics. This could be interesting for you if it is very important for your business that your user’s behaviour on your website is not shared with any third party advertising companies.

However, the program is quite, and it requires tech skills to install and manage the program.

Pros

1. Open source

2. The price

3. Privacy

Cons

1. Tech focuced

2. Specialist tool

3. Not a cloud solution

17. Whatagraph

Content analytics 0%

Traffic 0%

Advanced analytics 0%

Ease of use 0%

Price 0%

0%

Total score

Monthly starting price

80 USD

About Whatagraph

Whatagraph automates analytics reporting by collecting data from marketing channels and present analytics data in a way their clients and teams can easily understand. The features include

  • Data from multipel digital channels
  • Customisable templates
  • Automated report generation and e-mail delivery
  • Flexible date range reporting
  • Several languages available

The solution is primarry designed for digital agencies. It does however also bring value as a small business owner, but it does require that you set up the different channels that you need data from.

Pros

1. The design

2. Multipel sources

3. Reports

Cons

1. The Price

2. Specialist tool

3. No content

18. PaveAI

Content analytics 0%

Traffic 0%

Advanced analytics 0%

Ease of use 0%

Price 0%

0%

Total score

Monthly starting price

39 USD

About PaveAI

PaveAi uses Google Analytics data to spot improvement options in your website traffic. The result is presented to you in a set of beautifully designed PDF reports.

The strength of the application is its advanced use of AI. Pave uses this to spot trends and patterns in your user’s behaviour. This information is then used to give you recommendations on how to boost your traffic.

The application is an add-on to Google Analytics, and that is both it´s most significant advantages, and it´s the biggest drawback. It is excellent because all data from Google is available hassle-free. The disadvantage is that it can not bring more to the table than what Google data allows. This means that the application is quite weak in onsite user behaviour recommendations.

Pros

1. The design

2. PDF reports

3. Easy installation

Cons

1. Just traffic data

2. Just Google Analytics data

3. The price

19. Woopra

Content analytics 0%

Traffic 0%

Advanced analytics 0%

Ease of use 0%

Price 0%

0%

Total score

Monthly starting price

999 USD

About Woopra

Woopra is a content analytics platform that specialises in Journey Analytics.

It is quite popular as an enterprise tool and has a lot of collaboration features built in. It is also big on integration to third-party apps.

The drawback is the price. It starts with 999 USD per month, and that pretty much keeps all small business owners away from the solution.

You should also know that it is a highly specialised tool that focuses on improving and understanding complex user journey flows.

It has not traffic features, so it can not stand alone as a substitute for Google Analytics.

Pros

1. Content analytics

2. Data ritch

3. Integration options

Cons

1. The Price

2. Specialist tool

3. Just content

20. Needlanalytics

Content analytics 0%

Traffic 0%

Advanced analytics 0%

Ease of use 0%

Price 0%

0%

Total score

Monthly starting price

59 USD

About Needdl Analytics

Needdl analytics is a Google Analytics add-on. This means that the application enriched the data you have from your Google Analytics account.

The idea is that you have patterns of user behaviour that you have not been able to spot. Needle explored your data and identified them to you. This is done using advanced AI.

So you would know if there is special segments that you were not aware of.

The tool is very much a specialist tool that is designed to make the life of a data scientist easier.

As a small business owner, you should really love data to be able to get the value of of the tool. However, if this is your game Needle is the best you can get.

Pros

1. Advanced analytics

2. Data ritch

3. Easy installment

Cons

1. Specialist tool

2. Just Google Analtytics data

3. Just traffic patterns

21. FoxMetrics

Content analytics 0%

Traffic 0%

Advanced analytics 0%

Ease of use 0%

Price 0%

0%

Total score

Monthly starting price

99 USD

About FoxMetrics

FoxMetrics combines traffic analytics with automated messages of personal messages. As such the app is a combination between analytics and marketing automation.

It stands out by its ability to work with data from multiple channels. Other features include:

  • Real-time data
  • Reporting
  • Web widgets
  • Research

It is a great tool – however, the price of 99 $ per month is also on the higher end of the scale.

Pros

1. Data integation

2. User focus

3. The design

Cons

1. The Price

2. Specialist tool

3. Can not stand alone

22. Openwebanalytics

Content analytics 0%

Traffic 0%

Advanced analytics 0%

Ease of use 0%

Price 0%

0%

Total score

Monthly starting price

0 USD

About Open Web Analytics

Open Web Analytics is an open source framework that you host your self. This gives you excellent control but also requires quite a lot of technical skill to implement and run.

The core features are:

  • Basic traffic statistics
  • Heatmaps
  • Geo view
  • Clickstream reports

It covers both traffic and content features. However, the design and usability make it look outdated compared to some of the other tools in this review. If you have tech skills and you have time and really do not like Google Analytics, then it could be an option for you.

Pros

1. Free

2.Open source

3. Self hosted

Cons

1. The design

2. Specialist tool

3. The UX

23. Monsterinsights

Content analytics 0%

Traffic 0%

Advanced analytics 0%

Ease of use 0%

Price 0%

0%

Total score

Monthly starting price

8 USD

About Monsterinsights

Monster insights is a WordPress plugin that gives you real-time traffic information. Its core features are:

  • Easy set-up
  • Real-time traffic
  • E-commerce tracking and  Ads tracking
  • Dashboards reports

The significant part of Monster Insights is the ease of how you use it, and the design of the data presentation. It does however only show traffic data in a dashboard, so you still have to make your interpretation on how to boost your business yourself.

The price of just 8 $ seems cheap, but some of the other tools on this list, like Gauges and Canecto provide many richer findings that MonsterInsights does.

Pros

1. Easy to use

2. The design

3. The price

Cons

1. Only works on WordPress

2. Not much content

3. No advanced analytics

24. W3counter

Content analytics 0%

Traffic 0%

Advanced analytics 0%

Ease of use 0%

Price 0%

0%

Total score

Monthly starting price

12 USD

About W3Counter

W3Counter has a site visitor focus. They have been on the market since 2004, so it is a well-tested system. The system lets you know where they come from, how they use your site and which pages they like the most. The core features are:

  • Easy to Use
  • Dashboards
  • Simple reports
  • User data in real time
  • Live user journeys

The design and UX are nice and clean and easy to use. It also stands out by letting you use pop-ups and other user interaction tools — all in all, a great and simple to use tool.

Pros

1. Easy to use

2. Nice design

3. Widgets

Cons

1. No content

2. No advanced AI

3. Tech focus

25. Yandex

Content analytics 0%

Traffic 0%

Advanced analytics 0%

Ease of use 0%

Price 0%

0%

Total score

Monthly starting price

Free

About Yandex Metrica

Yandex Metrica is a free tool for evaluating site traffic and analysing user behaviour Created by the Russian company Yandex. The core features are:

  • Descriptive reports
  • Record the actions of individual users
  • Find out what people are searching for on your site
  • Collect statistics
  • Keep track of conversion rates.

It is feature rich – many too rich. You can easily let lost in the many menus on the site, however, once you get to know it. It has what you need.

The price is free – or you could say, price the same way as Google Analytics does it. You pay with your customer data.

Pros

1. Free

2. Data ritch

3. All in one tool

Cons

1. You pay with your user data

2. Specialist tool

3. The design

Congratulations. You have gone through the complete list of the 25 best Google Analytics alternatives for business owners 2019. If you need more information on web analytics, then our a-to-z web analytics guide could be of interest to you.

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