Forget funnels, it´s your content stupid! Understanding why people perform a converting action is the most vital key to make any substantial changes in your conversion rate. Here is a way to get started. Forget Funnels, it´s your content stupid! It is common knowledge that 95% of all users leave a website without conducting any [...]
Is Google Analytics for Dummies? Google Analytics is not for dummies. We need analytics output, to be professional in our daily work. Not the process of getting it. Using Google Analytics is like going into a department store For many people, the time spent on Google Analytics is the same experience as going into a [...]
Your users are having a party on your website – but do you know what music they are playing?
Your users are having a party on your website – but do you know what music they are playing? Understanding how your users interact whit your content can lets you know when the party is on and what music they are playing. Here is why. Users in the online and off line word are the [...]
Machine learning algorithms prove that the best thing you can do for your website is to write well
Machine learning algorithms prove that the best thing you can do for your website is to write well Behaviour patterns showed text quality account for between 15 to 30% of time users spend on a website. Here is why. You don’t have to work in a very big organization for very long, before the topic [...]
Who’ll retire first? Your communication worker or your CMS?
Automatic web analytics Letting AI do your web analytics will change how web analytics is done forever. Automatic web analytics is coming and it will change forever how you do web analytics. Here is how. Paradigm shift Just like the automotive industry, the world of content management is facing a paradigm shift. Automatic learning of [...]
Top 12 Content Analytics links you should know ... There are many inspiring Content Analytics companies and people to follow. We have collected an overview of those who inspire us the most, as we hope you can inspire you too. Content Anlytics At Canecto we belive that the technology areas we work with are super [...]
Should we just drop Google Analytics? Conventional tools provide great insight into traffic. But, if you want a clearer understanding of how and why visitors are using a website the way they do, and what to do to reach your business goals, you can’t avoid using content analysis tools. The conventional tools Everyone who works [...]
Knowing patterns on your website can make you do smart things
Knowing patterns on your website can make you do smart things Content Analytics looks for patterns and trends that can explain the behaviour of users on a website, based on how they interact with the content. What is the only reason your users visit your site? It’s because users want to interact with the content [...]
Machine Learning makes you a better webmaster What your users do on your website reflects what they are like in the real world. So if you gain an understanding of what your customers are interested in right now on the website, you have a good platform to communicate with them on every channel. As webmasters [...]
The conventional web analytics tools are good but not sufficient
The conventional web analytics tools are good but not sufficient Conventional web analytics tools describe visitor behaviour and provide data about visitors, but they don’t provide insight into their underlying behaviour and motivations. The conventional web analytics tools The goal of conventional web analytics tools is to gain insights into the behaviour of website visitors [...]