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Content Analytics

Forget funnels, it´s your content stupid!

Forget funnels, it´s your content stupid! Understanding why people perform a converting action is the most vital key to make any substantial changes in your conversion rate. Here is a way to get started. Forget Funnels, it´s your content stupid! It is common knowledge that 95% of all users leave a website without conducting any [...]

Is Google Analytics for Dummies?

Is Google Analytics for Dummies? Google Analytics is not for dummies. We need analytics output, to be professional in our daily work. Not the process of getting it. Using Google Analytics is like going into a department store For many people, the time spent on Google Analytics is the same experience as going into a [...]

Your users are having a party on your website – but do you know what music they are playing?

Your users are having a party on your website – but do you know what music they are playing? Understanding how your users interact whit your content can lets you know when the party is on and what music they are playing. Here is why. Users in the online and off line word are the [...]

Machine learning algorithms prove that the best thing you can do for your website is to write well

Machine learning algorithms prove that the best thing you can do for your website is to write well Behaviour patterns showed text quality account for between 15 to 30% of time users spend on a website. Here is why. You don’t have to work in a very big organization for very long, before the topic [...]

What are your users interested in right now?

Insights You should view the content your users read on your site as a reflection on what aspects of your business they are interested in. You know the top pages they read, but do you honestly know what your customers are interested in on your website right now? Do you know what is trending, and [...]

What content items mean most to your users?

Dashboard The dashboard gives you an overview of what matters most to your users' behavior in a simple and straightforward way. You just choose which segment you're looking at and what your business goal is, so you get an overview of the factors that contribute most to your users' behavior. The dashboard consists of a [...]

Top 12 Content Analytics links you should know

Top 12 Content Analytics links you should know ... There are many inspiring Content Analytics companies and people to follow. We have collected an overview of those who inspire us the most, as we hope you can inspire you too. Content Anlytics At Canecto we belive that the technology areas we work with are super [...]

News: Content Analytics Forum

News: Content Analytics Forum We have started a new group on LinkedIn, called the Content Analytics Forum. We hope that the group is that it will be a place where everyone who has an interest in how to improve work on web content through analytics can share knowledge so we can get better together. We [...]

Should we just drop Google Analytics?

Should we just drop Google Analytics? Conventional tools provide great insight into traffic. But, if you want a clearer understanding of how and why visitors are using a website the way they do, and what to do to reach your business goals, you can’t avoid using content analysis tools. The conventional tools Everyone who works [...]

Knowing patterns on your website can make you do smart things

Knowing patterns on your website can make you do smart things Content Analytics looks for patterns and trends that can explain the behaviour of users on a website, based on how they interact with the content. What is the only reason your users visit your site? It’s because users want to interact with the content [...]

Download e-book

It this you will find articles such as:
  • The new Web Analytics paradigm
  • Your users are having a party on your website but do you know what music they’re playing?
  • Who’ll retire first? Your communication worker or your Content Management System?

We hope the book can inspire you, and let you see how great the future will be for people who need web analytics out of the box.

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