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Know the best ways to increase your conversions
without spending time on analytics
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Getting true value from your website is hard

Running a business online faces you with endless decisions on how to run it and where to focus next.

Do you tap into your best possible traffic sources?

Are your social media efforts actually creating business for you?

Are your writing style trustworthy, or does it come across as overselling?

Are you confident knowing that you spend your promotion budget the smartest way?

Do you know if, you should change the content to make it convert better?

If you had two hours to improve your website, would you know where to focus?

No credit card required.

You need data-driven decisions to make your site work better for you

The old way

Untill now you have had to know how to use analytics tools, know how to interpret the data and how you can apply the findings to make your site better.

The new way

Now, Canecto automates the process so you can spend your time making the actual site improvements.

The Canecto Website Review makes you understand how well your site is working for you

You will get advice, recommendations,
sugestions, predictions and more…

Know the best ways to get more conversions

Know where your poentially can gain more conversions by understanding:

  • Your best traffic conversion actions

  • Your best Social Media conversion actions

  • Your best Remarketing conversion actions

  • Onsite conversion actions

Your sites performance compaired to your peers

Know how your conversions:

  • Compair how your site ability to create conversions matches a group of comaraple sites performance

  • If different factors drives your conversion than your peers

  • Advice on the best areas to improve to catch up in the area where you are performning worse than your peers

Advice on UX changes

Learn how your writing style motivates your users to take action on your site. Learn how to change the content so it better fits your users preferences, and makes them take the actions you aim for them to do.

Your best remarketing strategy

You will know the best ways to make your users come back to your site. The identifies the best channel mix and time interval for, so you will know:

  • Your best remarketing traffic channel mix

  • Your best remarketing Social Media mix

  • Your optimal remarketing time period

Your core User Journeys and the pages you need to focus on

Know where your content improvement has the greatest impact by improving:

  • Core user journeys: The most important journeys on your site.

  • Your drop out points: The pages where improvements will have the greatest impact on your sites performance

Know how your content motivates user actions

Know how your content drives:

  • Conversions: The content that motivated your converting users the most

  • Engagement: The content that motivates your users to stay longer on your site

  • Loyality: The content that makes users come back to your site

Getting a Website Review will let you

The Canecto Website Review is designed to help you understand how well your site is supporting your business. So you can make informed decisions on how much effort you will put into improving your site, and where you should focus.

Understand how the elements of your site works for you

Know where to focus and know what not to change

Recognise the best ways for you to improve your site

You will know how your site’s content and traffic are performing.

You will learn where your site’s performance is different from peer sites – and why.

You will get suggestions on how to best increase the number of conversions.

Knowing the results of a Website Review will make you understand if:

Your site is working as it should, and you don´t have to give it extra attention.

Your site is ok, but you have some low hanging fruits that can give you fast results.

Issues with your site keep it from performing up to its potential.

No credit card required.

Our story

It started with a frustration

Canecto was founded in 2017 by the two colleagues Per Damgaard and Per Mikkelsen in Copenhagen Denmark.

We started Canecto to try to solve the frustration we both had the of not getting value out of the analytics solutions that we had access to.

Read more

Canecto was founded in 2017 by the two colleagues Per Damgaard and Per Mikkelsen in Copenhagen Denmark.

We started Canecto to try to solve the frustration we both had the of not getting value out of the analytics solutions that we had access to.

 

AI can understand user decisions

We knew that the new AI technologies that were getting available could do analytics in a better way. Because they could be used to understand what elements on a site that makes a user make the decisions that they do. We also knew that knowing this could enable a much more rich understanding of how a website could be improved.

The only problem, no one has ever done this before. But, we made a prototype to see if you could use AI to explain user behaviour. We could, and we then build the software.

 

18 months of development at the Technical University of Denmark

The product was created at the Technical University of Denmark in Copenhagen using some of the most skilful data scientists from five different counties.

It took us 18 months, and in the process, we made three different versions of the software. We got feedback and data from more than 1000 websites to get to where we are today.

In the end, we did manage to create a solution that has automated the web analytics process based upon insights into the user’s behaviour. Just like we set out to do.

 

Next generation analytics

We are very proud of what we have created. Because we know that what we have made is the first of a new generation of web analytics tools that will change the way web analytics is done forever. We know this because we see so much unreleased potential in what the technology can be made to do for the site owners.

Technology makes us different

Patterns in user behaviour

In the last 15 years, all analytics tools have been made using the same core technological approach: descriptive analytics.

This means that an analytics application presented data to a person who then–based on his analytics knowledge–could make sense of it.

Read more

Canecto was founded in 2017 by the two colleagues Per Damgaard and Per Mikkelsen in Copenhagen Denmark.

We started Canecto to try to solve the frustration we both had the of not getting value out of the analytics solutions that we had access to.

 

AI can understand user decisions

We knew that the new AI technologies that were getting available could do analytics in a better way. Because they could be used to understand what elements on a site that makes a user make the decisions that they do. We also knew that knowing this could enable a much more rich understanding of how a website could be improved.

The only problem, no one has ever done this before. But, we made a prototype to see if you could use AI to explain user behaviour. We could, and we then build the software.

 

18 months of development at the Technical University of Denmark

The product was created at the Technical University of Denmark in Copenhagen using some of the most skilful data scientists from five different counties.

Technology Makes us Different

The products and service that we provide are unique to us. No one else in the world makes the kind of report that we offer as an automated service. This is because we use technology in a way different from other conventional web analytics.

In the last 15 years, all analytics tools have been made using the same core technological approach: descriptive analytics. This means that an analytics application presented data to a person who then–based on his analytics knowledge–could make sense of it. The core problems with such an approach is that:

It takes time (and that makes it expensive)
It requires human expert knowledge
There are great room for interpretation–and errors

Our AI can understand how to improve a websites business performance

Caneto uses Artifical Intelligence to solve the same problem: understanding how to improve websites’ business performance. Our use of technology makes it possible for us to overcome those issues.

Patterns in user behaviour

Our AI looks for patterns in user behavior and identifies the trends that can explain users’ response the best.

A conventional web analytics approach might observe that most converting users were users who came from Social Media channels. So the recommendation would be; do more Social Media.

Our approach looks for patterns and bases the advice on this: It could be that converting users converted because they all visited a single page, and that action made them convert regardless whether they came from Social Media or not. The recommendation, then, would be to focus on getting users to that page because that is the actual key to boosting your site’s conversions.
We hold patents on our technology

Canecto holds a patent on the way our technology works, so you can not get findings like ours on any other platform.

David Hansen
Canecto really exceeded my expectations. It quickly became clear that I could never have made these findings myself. It goes a level deeper than your usual analytics.

— David Hansen

Client consultant, Webhunters

Anette Petersen
I really appreciate how easy it’s become for me to utilize my own data. It’s idiot proof because it's so tangible and hands-on.

— Anette Petersen

CMO, Studio 12

Ruth Johansen
I get the Website Reviews every month and I have since improved my conversions by nearly 20%.

— Ruth Johansen

Marketing Manager, Skovhuggerne

Canecto runs on all major platforms

Are you losing business on a daily basis?

It takes less than one minute of your time to set up a website review.

And you will have your findings seven days later when the AI has collected and analyzed your site’s data.

Not knowing how your site is working for you means that you might never know if you lose too many customers on your site, if you have the wrong traffic focus. Or if you are spending your time on actives that does not create value to you.

No credit card required.

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