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User Experience

You should work with UX to help eliminate the errors on your site that keeps your users from understanding your communication messages to them. It is done by ensuring that the user’s experience on the site is relevant to them. Hence the name User Experience.

What is UX?

UX aims to provide a meaningful and relevant experience to your users. The field includes focusing on branding, design, and usability. All UX areas should be designed in a way so they support and enhance the message you want to communicate to your users or to support the actions that you would like them to take.

The Why, What and How

When working with UX on your site, you should focus on the ”Why, What, and How” of your user’s engagement with your site.


The Why, What and How are:


  • “Why” is understanding your user’s motivation for using your site
  • The “What” is what your users can do with the product (think functionality)
  • The “How” relates to the actual design of the website


When working with UX, you should always start with the “Why” then the “What” and finally “How” as the last part of your work. This allows you to understand why your users visit your site, then you design functionality or content that supports what they are looking for. The last part is actually making the design in a way that supports the communication and functions that you have made.

UX in real life

Admittedly applying UX can sound abstract, difficult to do, and hard to manage. The questions many struggles with is ”Where to start, What to change, and How actually to monitor the effect”.

Many think of UX changes as doing visual changes to your pages. Some use tools like Hotjar to find out how the user’s mouse point on a site.

This is fine, but it covers a fraction of the UX area, and it is most often not the necessary UX change that you should make anyway. The problem is you start fixing the “How”, not knowing if understanding your user’s motivation is the real issue. In other words, you start with the “How”, not the “Why”.

The three areas

UX is much broader than looking at design. It covers mostly how users interact with the site’s content. UX consist of 3 core areas:


How do your users navigate on your site? Do you have a logical menu structure and relevant content links?


How are your users interacting with your content? Do they scroll on your pages and how many clicks do they need to make the desired actions?


How do they perceive your content? Is it acceptable and written in a way that they can understand and relate to?

Until now, UX changes on a website required expert experience. This is no longer the case. The Growth Report lets you know where the UX changes have the most effect; it tells you what you must change to improve your site the most.

You can see how in the Report Guide area.

Is UX an issue you should look into now?

UX is always important. But is it the most important change you can make right now? Use the Website Management section to help you prioritise your time and resources the best.

More Web Analytics areas

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