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The Product

You manage all aspects of your website; your web analytics tool should have the same perspective.

If you what to improve your website in a professional fact driven manner, you need to have a broad perspective on the core elements of your website. This means looking beyond just traffic that the most common web analytic tools provide. You need a service that can help you develop and manage all areas of your site:

User Journeys: Improving your user’s journeys towards core areas of your website
User interest: Knowing what your users are interested in on your site
Content Quality: Knowing how to improve the content quality of your site
Site Trafic: Understand and manage traffic to your site

Canecto lets you do this and much more, because the value of your site is so much more than traffic.

You need analytics; You don’t need the analytics process

Conventional tools: Conventional analytics tools require you to have an in-depth knowledge of analytics and how the tools function. You also need to understand how to interpret the data they produce. In short, you need to be an expert just to use them.

The future is now: The future of website analytics has finally arrived. Using patented AI algorithms, Canecto takes care of the complicated analytical process for you and gives you out of the box recommendations on what to do next.

Because your time is better spent improving your website than puzzling over web analytics

Recommendations

Canecto analyses your user’s behaviour and onsite interactions and gives you recommendations on areas that are of value to the management of your online business, such as:

  • What segment on the social media should you focus on?
  • What content you should improve to get your visitor to spend more time on your site
  • What to change on your site to improve your conversion rates
  • Wich topics should you focus on in your customer dialogue

Insights

Canecto keeps you informed on key metrics of your website performance by giving you actionable insights such as:

  • Overview of your traffic performance
  • Best performing user journeys
  • Your Content Quality status
  • Eye site on your users content interest

Reports

It is often more convenient to get a set of predesigned reports that covers the most important aspects you need to know from your website usage. We have designed three different for you:

[dt_highlight color=”” text_color=”” bg_color=””]24 hours in 60 seconds:[/dt_highlight]Your daily status update with core traffic data and alters if you need to take actions to significant changes.

[dt_highlight color=”” text_color=”” bg_color=””]The ten minutes report:[/dt_highlight] Your weekly overview of core elements on your website. The focus is on traffic trends, user behaviour and interest.

[dt_highlight color=”” text_color=”” bg_color=””]The 2-hour report:[/dt_highlight] This report gives you a fundamental insight into how your website is performing on all core elements and can be used as the foundation for any change or development of your site.

You get the 24-hour report every weekday as an HTML e-mail. The two other reports are PDF files that you get by mail every Friday.

And if you need to know more, you just log in to your account on Canecto to configure new business goals or to dig into the knowledge on how your users act on your site.

Features

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Site traffic

Canecto lets you set traffic to your site into perspective by linking traffic to your business goals, so you can evaluate the quality on your traffic and work professionally with maximising the Return on Investment on your traffic sources. By doing so, you get insights into:

• Where are users coming from?
• Who of my users are converting to my business goals

 

This enables you to get insights into the quality of your traffic and gives you a transparency that you can not get with the conventional tools. It allows you to understand questions such as “What if the majority of your traffic came from search, but none of those users converted to your business goals – should I then continue with my SEO effort, or am my budgets better spend on alternative sources such as Social Media or PR?

Canecto even monitors your traffic performance, and lets you know precisely which sub-segments are the best performing so that you can target the most valuable campaign segments.

User Journeys

User journey gives you insights into where to improve your user journeys and let you know what motivated your converting users. This enables you to both improve your navigation and sharpening your communication messages. And this combined will boost your conversion in ways that will never be possible if you only look at the GUI components that regular AB tools, heatmaps and conventional funnel analysis will let you do.

User Journeys that will tell you out of the box:

  • How are your users navigating towards your conversion goal, including mapping out the most significant journeys
  • What part of your content where the users who converted to your business goal interested in, and how did they differ from the users who did not convert.

This enables you to do the changes on your site that is needed to boost your conversion because you base it on an understanding of your user’s behaviour and intents.

Content Quality

The quality of your content has never been more critical. Your users expect you to deliver your content such as text, pictures or videos as they prefer. In the right length, in the right tone of voice. If not, they leave you and might never come back.

To be able to meet your uses demands, you need a basic understanding of how your users interact with your content. What matters to them and what you need to improve.
This is the purpose of the Content Quality section of Canecto. It automatically identifies the pages with the most quality improvements and let you know what to change to make it perform better.

All recommendations are based on what Canecto learns about user behaviour on your site. No best practices, no rules of thumb, and no so-called “expert” opinion. Recommendations are based on facts and what your user’s actually do on your website.

User Interest

How your users see you: Your user’s interest in your website’s content changes all the time. Their behaviour on your site represents what matters to them most. You need to be in tune with your users and their interest in your site if you what to reach out to them and make highly relevant connections. To help you understand where your users are from an interest perspective, we’ve built “User Interest.” It has different dimensions:

Top insights: The most significant areas that interest your users when they visit your website.

Trending interest: With Canecto you learn which topics are trending most, and which topics no longer catch your users’ attention.

Entry and exit page interest: What mattert to your users when then came and left your site?

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Advanced AI, machine learning and visitor interaction

The key to Canecto’s success is the cutting edge, patented technology humming away under the covers.

Advanced AI: Canecto uses advanced machine learning algorithms to analyse how your users interact with your website’s content.

Content interaction: Understanding your user’s journey when they visit your website is the best foundation for making your site more relevant, targeted and optimised.

User patterns: Learned patterns of user behaviour inform our analysis and recommendations, and ensure you deliver what your users care about most.

Canecto is the easy to use, patented software that employs cutting edge AI (Artificial Intelligence) technology to understand how visitors interact with your website’s content.

There is more …

Canecto also offer the following amazingly awesome features:

  • Privacy: We understand,and we care about your privacy,and we know how much it is important to you. So, Canecto will never use or share the customers’ private data for business purposes.
  • User Management: Canecto offers access to your colleges so that you get the right to choose who will receive the reports.
  • Task Management: Improvement comes with the sharing feature in the Canecto. Now you can not only choose where you want the improvement on your site but can also share it with your partners or co-workers.
  • Software as a service: Do you know what one of the most remarkable feature Canecto possess is? The freedom of availability. Canecto works in a cloud so now you do not need to install heavy software on your device as you can work from anywhere anytime with Canecto.
  • Simple to set-up: Canecto offers all the mesmerizing features by just installing simple scripts on your website. So now you are only one script away from improving your website to enhance your business.

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