Get predictive analytics reports – to you, your boss or your clients
The new way of dooing reporting
Canecto offers a completely new way of doing reporting. The conventional web reports look back at your data and it is then up to you to figure out how to improve your business from the historical findings.
The Canecto report is based on predictive analytics. This means it does not tell you how things were, it will tell you how things can be.
Know your options
The report will let you know the different options you have for improving your online business. It event suggest your best action points and predicts the output of the recommendations.
So, you base your online growth on your predicted improvement options, not historical data, guesswork or expert opinions.
How to work with the report
We know that your choice is always how to balance getting the right traffic into your site and make the site convert the best possible way.
So the report lets you compare your improvement options so you can focus where it makes the most sense for you right now. The report is based upon four different areas:
Go to the guide and learn how to get the most out of your Canecto reports.
Make informed decisions
For each of the four areas, the report will let you know how many more converting users you can get, and what actions it requires of you. This will let you know:
How much new business can you get gain within the specific area
Which specific actions you need to take
What the predicted result of the suggested actions is
So you can decide if your time right now is better spent improving your user journeys than boosting your social media profile.
The core of the report is the index page that lets you know your options in relation to each other. So you know where to zoom in.
Predictive analytics will change the way you do web analytics
Everybody is talking about predictive analytics as the next thing in AI. But how great is it, and can it really be used to automate the analytics process or is it just another tool for experts? Learn what it means for a Digital Marketer in this walkthrough.
The four areas of the report
Get the most of out of your budget
Your digital marketing efforts are designed to drive users to your website.
The Canecto marketing recommendations let you know where it makes the most sense for you to focus your efforts while getting the most out of your marketing budget.
The most significant improvement potentials
The algorithms analyze all your data and spots the areas with the most significant potential to increase conversions through digital marketing initiatives.
It will tell which marketing platforms perform the best and how to divide your efforts to obtain the best result.
Know how Social Media convert into sales
It is easy to get the branding information you need. All social media platforms provide easy access to how well your brand is creating engagement and traction among your users on their platform.
However, they don’t tell you how well your activities on social media convert into sales. The measurement of real performance on social media platforms isn’t transparent.
Social Media Effectiveness
This problem is solved in your Canecto report. The report monitors the effectiveness of your social media. It identifies the areas amongst all your social media activities where you have the best option of gaining the most customers.
Don´t spend time understanding user journeys
Most user of any site drops out in the journey towards the goals of the site. Canecto has identified your best options to improve the pages in your user’s journeys.
It means that you do not need to spend time understanding your user’s journey and look for where it makes the most sense for you to improve it.
Zoom in on the onces that matters
Your Canecto report has automatically identified the pages on any of your journeys that makes the most sense for you to look at.
The pages have been selected because they are essential to your users converted to the goal and because the algorithms have learned that improving the pages will affect your conversion.
How does your content work for you?
You know that more than anything, your content is what drives your users to take action on your website. But you probably do not understand how your content works for them.
You can get help understanding how your content motivates your users to take action by using the content page of your report.
What content makes your users convert?
It will tell you what content was essential to your converting users to take action and the same for your not converting users.
So you know what matters, and what topics could be turning your users off. The insights will help you to zoom in on making your site more relevant to your users.
More on Content analytics
Get the latest news on Content Analytics in our Content Analytics blog.
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