Improving your website is an ongoing improvement task which you should search for areas that are either easy to implement or has a high potential value output.

The report will guide you through the improvement process and let you know what your options are so that you can make informed choices on what will grow your business the most.

The overview page let you know what value your potential can get out of different areas of your website improvement options, so you can select the improvement area that will create the most overall value to you.

Most of the improvement areas show how many extra conversions they potentially can generate to you. So you can compare all the potential value they can give you across all your improvement options and select the ones with most potential.

The dynamics of onsite and off-site improvements are very different. Getting more (paid) traffic to your site is simple. However, the effect will be short. Most often, when you stop the campaigns, the user flow will fade out.

The On-site issues are often more complicated to fix. They have to do with how your users interact with your content and how they navigate through your site. Any problems here are more difficult to spot and fix. However, if you succeed in doing so, then you will have created a proper long-term fix for your website.

You use User Journeys as a way to identify where you need to make improvements on your site so you can increase your site’s ability to convert.

The User Journey tells you the pages and paths your users took on their way to a goal on your site. Knowing this helps you to identify what pages you need to improve.

The first step is to know which pages to improve in the core journeys that your users take on your website.

The Growth Report lets you know where you can gain the most in your effort to boost your site’s conversion rate. This is done by enabling you to find pages that have the most significant potential of making your non-converting users convert, and at the same time have considerable improvement potential.

When you have identified where on the journey you can improve the most, the next question you must ask is, “What do I need to change on the relevant pages to make them convert better?” You can get in-depth knowledge of this by combing the findings from the Content and UX sections in the Growth Report.

The Content section will tell you what motivated your converting users to take the actions they did. This provides insight on the communication that worked for you in converting your users. Consider doing more of it.

The UX part will show you what you need to change on the page to make it work better for you in more practical terms. It will let you know if elements like your tone of voice and text length are working best for your users.

UX helps eliminate errors on your site that keep your users from understanding what you are communicating to them. UX consists of three core areas:

Navigation: How do your users navigate your site? Do you have a logical menu structure and relevant content links?

Engagement: How are your users interacting with your content? Do they scroll on your pages, and how many clicks do they need to make the desired actions?

Content: How do users perceive your content? Is it acceptable and written in a way they can understand and relate to?

Until now, UX changes on a website required expert experience. This is no longer the case. The Growth Report lets you know where the UX changes have the most effect; it tells you what you must change to improve your site the most.

When you have identified where on the journey you can improve the most, the next question you must ask is, “What do I need to change on the relevant pages to make them convert better?” You can get in-depth knowledge of this by combing the findings from the Content and UX sections in the Growth Report.

Getting valid input to UX changes used to be a costly affair that involved experts, users and lengthy test flows. This is no longer the case. The AI of the Growth Report monitors patterns in your user’s behaviour and is able to give you findings and recommendations out of the box.

Marketing a website is a familiar way of generating more traffic. However, the quality of your marketing-generated traffic will vary greatly. Knowing which elements of your marketing-generated traffic produce conversion is the key to optimising this traffic stream.

The report will let you know how well your current marketing efforts are performing. Comparing the findings in the report with the time and effort you spend on marketing will let you know if it is worth what you invest in it.

Canecto’s AI algorithms will scan your user activities and look for your best-performing target groups. Based on these learnings, it will then suggest your best-performing target groups.

This makes it possible to predict the outcome of a marketing activity even before you implement it. The AI algorithms will actually be able to tell you what you need to do, and what you could expect of it … before you actually do it.

Your output from the marketing section will both let you understand if your current spending is wise and let you know if you have potential segments that will outperform the results that you are currently getting.

Re-marketing (also called re-targeting) is a way of getting previous users to come back to your website. You do this via re-marketing campaigns, either on social media or traditional ads.

Re-marketing is a useful, but also costly, strategy. The cost of a re-marketing click is usually significantly higher than the cost-per-click for a first-time user.

So knowing the ideal re-marketing period for each of your target goals is your key to using this approach the most efficient way.

The re-marketing section will help you understand how to do re-marketing the most effectively by letting you know:

– What are the optimal re-marketing periods for each of your goals?

– What split of sources will give you the best output?