Remarketing
Get the most out of your remarketing campaigns
Most businesses does online campaigns include remarketing as a core component. This is because usually it is only a very small amount of users who convert the first time they visit your website.
You need to build a relationship with your users before they are willing to become your customer. And for this, you need to retarget your messages to them.
On one hand, you do not want to miss out on business you will never get if you do not do enough remarketing.
On the other hand, you do not want what to overspend your budget on users who never end up being your customers anyway.
How can I create the best remarketing campaign?
How does it work?
The algorithm looks for how long time it takes for visitors who visited your website for the first time without converting until they come back to your website and converts on your target page. Canectos algorithms monitor the sources of your converting users, and how often they revisit your site (in a GDPR compliant matter where no personal user information is saved).
This enables the Canecto algorithms to select the ideal efforts you should put into the components of your marketing strategy that involves the selection of your media spread.
Select your goals
Log on to your Canecto dashboard and select your desired goals. A goal can be any page, PDF or formula on your website.
It is simple to do and can be done without adding any new code to your site.