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Take control of your Site Traffic

To get traffic is why you have your website in the first place, so from a web management perspective, it is a vital are to be in control over. You need to manage it

From a business perspective, all traffic is not equally valuable. Users who accurately to what you have designed the website to help you achieve, such as conducting a valuable act like downloading a Product presentation, signing up for a newsletter or buying your product. They are the one that you can build your business around.

Quality

Canecto helps you manage the quality of your traffic from a business perspective. This means that Canecto lets you see what kind of your users who perform actions that support your business goals and identifies the browsers whom you never will be able to convert into customers to your business.

Canecto lets you know how your different traffic sources perform and based on predictions predict how they will perform, recommend your best media focus.

This means that Canecto gives you the agility to act fast on changes on your traffic behaviour and this enables you to be in control over if you have your focus on the traffic that you actually want on your site.

Canecto lets you set traffic to your site into perspective by linking traffic to your business goals, so you can evaluate the quality on your traffic and work professionally with maximising the Return on Investment on your traffic sources. By doing so, you get insights into:

  • Where are users coming from?
  • Who of my users are converting to my business goals

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Solution

The Traffic Management selection of Canecto enables you to get insights into the quality of your traffic and gives you transparency that you can not get with the conventional tools.

The Traffic Management section allows you to understand questions such as “What if the majority of your traffic came from search, but none of those users converted to your business goals – should I then continue with my SEO effort, or am my budgets better spend on alternative sources such as Social Media or PR?

Canecto even monitors your traffic performance, and lets you know precisely which sub-segments are the best performing so that you can target the most valuable campaign segments.

Features

The Traffic Management section of Canecto has different sets of features that lets you manage core elements of your web traffic.

To messure traffic without a business goal does not really make any sense. This is why this section messures traffic flow agains conversions on your site, because conversions represent your business goal which are the reasons you what traffic to your site.

Traffic

The feature lets you monitor conversions agents traffic matrixes:

  • Referral: Wich media did your users come from (Facebook, LinkedIn etc.).
  • Location: Where did your users come from
  • Platform: Which platform did user users use.

Insights from your traffic can make you tune into what works for you, and to drop actives that have no business value for you. Knowing this information can even make it possible for you to fine-tune your campaigns to precisely to the target groups that you know to convert to your business goals.

 

Frequency

On top of that, you get insights into user frequency. This lets you know how often your users had visited your site before they converted. This information is vital when you design your social media campaigns because it will tell you if it is first time users who convert or if it is users whom you have a longer relationship whit.

Knowing this makes a huge difference in designing your media messages and how you should run your campaign the most cost-effective way.

If you do not do this today, then there is a high risk that you are spending your marketing budget blindly on activities that are properly not the ones that are the most valuable to you.

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