Social Media actions
Content on social media or campaigns can be an engaging way of generating traffic to your site. However, it can be a costly way too, so you need to understand the effectiveness of your actives.
How to use this feature?
The Social Media action tell you which Social Media options are the best for your business based on your current social media use. It allows you to evaluate if they are worth the effort.
The system looks at how your users behaved in the past week and identify a target group, that has a high conversion rate and contains users that did convert to your Action Goal.
You can use this information for two things. Firstly, you can evaluate if it is worth following the actions based on the predicted outcome and effort. Use it as a baseline for a Return on Investment (ROI) evaluation of your social media activities. Are they worth it?
Secondly, you can use it to benchmark against different ways of getting traffic to your site. Compare the actions with your similar marketing actions and see if the ROI on that activity is better.
How do we know this?
Canecto uses a methodology called Predictive Analytics to identify your most ideal target group. The system scans through all the possible sub-segments of your converting users. The system looks for large segments with a high conversion rate.
The identified target group contains high-quality users in the segment that has a high chance of converting.
It sounds simple, but in reality, it means that thousands of different combinations are identified and compared against each other. The complexity of the findings processes will never be possible for any human to be able to reach the same result with the same speed and accuracy.
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