How to run Facebook campaigns without analytics
How to run Facebook campaigns without analytics You can come a long way with running Facebook ads without analytics if you just use a lot of common sense. First…
Your users are having a party on your website – but do you know what music they are playing?
Your users are having a party on your website – but do you know what music they are playing? Understanding how your users interact whit your content can lets…
Should we just drop Google Analytics?
Should we just drop Google Analytics? Conventional tools provide great insight into traffic. But, if you want a clearer understanding of how and why visitors…
Knowing patterns on your website can make you do smart things
Knowing patterns on your website can make you do smart things Content Analytics looks for patterns and trends that can explain the behaviour of users on a website,…
Machine Learning makes you a better webmaster
Machine Learning makes you a better webmaster What your users do on your website reflects what they are like in the real world. So if you gain an understanding…
The conventional web analytics tools are good but not sufficient
The conventional web analytics tools are good but not sufficient Conventional web analytics tools describe visitor behaviour and provide data about visitors,…
Content Analysis - What's that got to do with me?
Content Analysis - What's that got to do with me? Users visit your website because they want to interact with your content. If you don’t know how your users…
All I know is that I know nothing - what is the value of Content Analysis?
All I know is that I know nothing - what is the value of Content Analysis? If you, as a business, depend on how users interact with your website, you need to…