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All the findings you need to grow your
online business in one report

Know where your best growth options are today

Marketing

Marketing a website is a familiar way of generating more traffic. However, the quality of your marketing generated traffic will vary greatly. Knowing which elements of your marketing generated traffic that produces conversion is the key to optimising this traffic stream.

Are you getting the most out of your efforts?

It is not what you write it is how you are read that matters. Understanding what your users actually have read on your site gives you an idea of what mattered to them and how your messages are received. You also learn what content motivated them to take the actions that are important to you. Like converting, coming back to your site or what makes them stay longer.

Know if your focus is right

When you have identified where on the journey you can improve the most, the next question you must ask is ”what do you need to change on the relevant pages to make them convert better”. You can get in-depth knowledge of this by combing the findings from the Content and UX sections in the Growth Report.

The content section will tell you what motivated your converting users to take the actions they did. This provides insight on the communication that worked for you in converting your users. Consider doing more of it.

The UX part will show you what you need to change on the page to make it work better for you in more practical terms. It will let you kno

Social Media

Content on social media or campaigns can be an engaging way of generating traffic to your site. However, it can be a costly way too, so you need to understand the effectiveness of your activities.

Know if your time spend on Social Media is worth it

The Canecto Growth report monitors how your Social Media Channels drive traffic to your site. It also shows you how much traffic ends up converting into sales.

This provides you with an out of the box overview of how your Social Media efforts are performing. All you have to do is define which goals you would like your users to take on your website. The report does the rest for you.

Know what to expect from your Social Media campaign before you run them!

The technology behind the Canecto Growth report uses an AI technology called Predictive Analytics. It makes it possible to identify your best Social Media options.

This means that you get a specific suggestion on the best way to increase your sales from Social Media. The tool even predicts how much more sales you can get out of your social media efforts if you follow the suggested recommendations. This way you will know the effect of your effort before you even implement it.

Know if your Social Media focus is right

In this way, you will be able to understand if you are exploring your social media options in the most optimal way. Both when it comes to your current actives and your most optimal improvement options.

Re-Marketing

Remarketing (also called re-targeting) is a way of getting previous users to come back to your website. You do this via remarketing campaigns, either on social media or traditional ads.

Knowing the optimal period is the key

Remarketing is a useful, but also costly, strategy. The cost of a remarketing click is usually significantly higher than what the cost-per-click for a first-time user is.

So knowing the ideal re-marketing period is for each of your target goals is your key to using this approach the most efficient way.

Understand what works for you

This section will help you understand how to do Re-marketing the best by letting you know:

What are the optimal remarketing for each of your goals?

What split of sources will give you the best output?

UX

UX helps eliminate errors on your site that keeps your users from understanding what you are communicating to them.

UX consist of 3 core areas:

Navigation: How do your users navigate your site? Do you have a logical menu structure and relevant content links?

Engagement: How are your users interacting with your content? Do they scroll on your pages and how many clicks do they need to make the desired actions?

Content: How do users perceive your content? Is it acceptable and written in a way they can understand and relate to?

Know what matters to your users and where your biggest communication issues are

Until now, UX changes on a website required expert experience. This is no longer the case. The Growth Report lets you know where the UX changes have the most effect; it tells you what you must change to improve your site the most.

Data-driven content corrections – out of the box

Getting valid input to UX changes used to be a costly affair that involved experts, users and lengthy test flows. This is no longer the case. The AI of the growth report monitors patterns in your user’s behaviour and are able to give you findings and recommendations out of the box.

Content

People make decisions on what they read or hear. Getting your content right is without a doubt the most essential area of getting your site to perform. Areas that help you understand why your users to actions are:

What content motivated the converting users to take action
What content makes your users come back to your site
What content motivated your users to stay on your site

What your uses read mirrors their impression of you

It is not what you write it is how you are read that matters. Understanding what your users actually have read on your site gives you an idea of what mattered to them and how your messages are received. You also learn what content motivated them to take the actions that are important to you. Like converting, coming back to your site or what makes them stay longer.

Know how to improve your content

Understanding how your users receive your content gives you a foundation to improve it in a data-driven way. This can be done in several ways:

Do more of what works! Scale up on the areas that work well for you. Perhaps write more content in the same style.
You can also use the findings as input to your pages on the user journey where you have the most improvement potential. It could be relevant to use content topics that you know perform well in the pages as a part of keeping your users interest.

User Journey

You use User Journeys as a way to identify where you need to make improvements on your site so you can increase your sites ability to convert.

User Journey tells you the pages and paths your users took on their way to a goal on your site. Knowing this helps you to identify what pages you need to improve.

Know the pages that have the most improvement potential

The first step is to know which pages to improve in the core journeys that your users take on your website.
The Growth Report lets you know where you can gain the most in your efford to boost your sites conversion rate. This is done by enabling you to find pages that have the most significant potential of making your non-converting users convert and at the same time has considerable improvement potential.

Know what to change on the pages to get the highest effect

When you have identified where on the journey you can improve the most, the next question you must ask is ”what do you need to change on the relevant pages to make them convert better”. You can get in-depth knowledge of this by combing the findings from the Content and UX sections in the Growth Report.

The content section will tell you what motivated your converting users to take the actions they did. This provides insight on the communication that worked for you in converting your users. Consider doing more of it.

The UX part will show you what you need to change on the page to make it work better for you in more practical terms. It will let you know if elements like your tone of voice and text length are working best for your users.

User Journey

You use User Journeys as a way to identify where you need to make improvements on your site so you can increase your sites ability to convert.

User Journey tells you the pages and paths your users took on their way to a goal on your site. Knowing this helps you to identify what pages you need to improve.

What your uses read mirrors their impression of you

It is not what you write it is how you are read that matters. Understanding what your users actually have read on your site gives you an idea of what mattered to them and how your messages are received. You also learn what content motivated them to take the actions that are important to you. Like converting, coming back to your site or what makes them stay longer.

Know how to improve your content

When you have identified where on the journey you can improve the most, the next question you must ask is ”what do you need to change on the relevant pages to make them convert better”. You can get in-depth knowledge of this by combing the findings from the Content and UX sections in the Growth Report.

The content section will tell you what motivated your converting users to take the actions they did. This provides insight on the communication that worked for you in converting your users. Consider doing more of it.

The UX part will show you what you need to change on the page to make it work better for you in more practical terms. It will let you kno

Web Analytics Out of the Box

Set up
Concrete Goals

You set up your online business goals. Like getting more sales, customers downloading a PDF or submitting forms.

Learned User
Behaviour

Canecto then learns how your users interact with your site and scans for the best ways to reach your goals.

Get Improvement Suggestions

Canecto then tells you what your best improvement options are in your Growth Report.

Implement
Changes

Implement the recommendations that will bring you closer to your goals

Know your growth opportunities

Canecto uses cutting-edge Artificial Intelligence technology to understand how visitors interact with the content on your website

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