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User Interest

Honestly, Do you really know what interest your users?

Your user’s interest changes are constantly changing. New areas of interest peak up fast and what you thought was of core interest to them can be considered irrelevant to them faster than you know.

Ask any Social Media expert, and they will tell you that their most complicated task is to keep being in eye sight with their users and communicating on their ever-changing turf.

If this is the case on the social media scene, why should their behaviour be any different on your website? You just don’t know it, because you do not know what is going on on your site. You are probably unknowingly unaware of what is going on on your site.

If you base your customer communication on what you think they are interested in, and not what they are interested in, the, then chances are that you make yourself less relevant to them than you could have been, if you have known their real interest areas.

This is why Canecto has developed the ”User Interest section, that lets you monitor your user’s interest on your site. The section lets you know your users’ interest in five core areas such as trending user interest or most declining user interest on your site.

As with everything else we do, ”User Interest” is based on your user’s actual behaviour on your website, essentially what they have read on the site. It’s not SEO keywords or page metadata. ”User Interest” is an actual picture of where your users are and what interests them most.

How does it work?

Canectos keywords are unlike anything else you have met because they represent your user’s interest in your website.

Canecto Machine Learning algorithms learn the most important words from your content. The algorithm determines what your site is about. And what elements your users have read it.

This means that you are able of extracting the interest of your users when they visited your site, and this insight opens up a new set of areas that enable you to understand then and their intentions when they visit your site.

This concept makes the Canecto keywords complementary to conventional SEO keywords. Where SEO keywords represent users activities on other sites that you place on yours to attract traffic. Canecto Keywords are your users interest on your site.

It would probably make sense for you to apply your finding from User Interest on all the communication platforms where you meed your users such as:

–    Social media

–    Front page

–    Newsletter

–    Off-site campaign material

Features

The User interest consists of word clouds that show the most important user interest in five different areas.

Top 10 Pages

If your site is like most sites, then the majority of your users visit the same top pages. This makes it of core interest to know what on those pages that are of interest to your users on those pages because this represents a significant picture of your user’s mindset. This insight is shown in the ”Top Pages User interest” cloud.

Trending User Interest

One of the most important areas to you should probably be what are new on your user’s interest radar. Which areas have they stared to be interested in? The chances are that such areas are new to you and that you need to adapt your approach to your users to capitalize on their new found interest in new areas on your website. Insights could be uses as inspiration to newsletter content, new stores on your site, change of navigation flows or even off-site actives.

Overall user interest

The total Unser Interest on your site has relevance to you to set the user interest into perspective and helps you focus on the most relevant areas to your users.

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Declining User Interest

Do you have focus on the areas that your users do not care about anymore? If so, your problem needs to kill your darlings. This is the purpose of the ”Declining User Interest” cloud. It lets you know what no longer is of interest to your users, so you can make the adjustments you need to get back in eye sight with your users.

Exit Pages

At some point, any user will exit your site, but you might what to keep them just a lite bit longer to increase the chances of them coming back or end up doing what you would like them to on your site.
This is why you need to know what was in their mind when they left, and this is what you get from the Exit pages User interest Cloud.
Do you have focus on the areas that your users do not care about anymore? If so, your problem needs to kill your darlings. This is the purpose of the ”Declining User Interest” cloud. It lets you know what no longer is of interest to your users, so you can make the adjustments you need to get back in eye sight with your users.

Entry pages

Do you know what was the initial interest of your users when they started visiting your site? Why dit they come to you in the first place? The chances are that you do not. Knowing this information can give you insights into what triced your users into your site, and knowing this can help you finetune our onboarding messages or even lets you know how to adjust your marketing messages to better meet your user’s actual mindset when they visit your site.

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