Web Analytics Wiki
Area
Definition
Example
Business Goal
The primary goal of your website. They could be: Providing customer service, online sales, branding, getting leads, advertising revenue or improving business processes. All websites should be designed to support the achievement of one or more business goals.
Click per user
How many clicks a user took while he was on your site
Content
Web content can be defined as all that users can see on a web page such as text and multimedia.
Conversion
A user who converted to one of your sites business goals.
Customer
A user who converted to one of your sites business goals.
Direct
Traffic where users have keyed in your URL to get to your web page.
Drop out rate
The number of users who leave the site from a specific page.
Engagement
Content elements that are relevant to user users and that makes them loyal to your website or brand.
Goal
The targets you set up that must be met for you to achieve your business goals
KPI
Key Performance Indicators. Quantitative site performance goals that measure core business area of the site.
Loyalty
The term you use for users returning to your site.
Marketing
The tools you use to promote your products and services online.
Navigation
The way your users clicks around on your site is called navigation.
Re-marketing
Remarketing (also called re-targeting) is a way of getting previous users to come back to your website.
Readability
A metric that lets you know how easy your text is to read.
Refferal
Traffic from sites that links to your site.
Scroll
When a user moves pages content to be able to read the non-visible part
SEO
Search Engine Optimations. Optimation of your site’s content that makes it perform well in web searches.
Sessions
The number of users who have visited your site in a given time period
Social Media
An online community where users share information, content and engage in communication.
Source
The source your users came from before they visited your site
Time on site
The time a user spends on your site.
Tone of voice
A matrix that describes how formal or informal is your writing style.
Traffic
The total amount of users that visit your website is referred to as traffic
User
Individual users who visited your site
User Experience (UX)
UX aims to provide a meaningful and relevant experience to your users. The field includes focusing on branding, design, and usability.
User Journey
You use User Journeys as a way to identify where you need to make improvements on your site so you can increase your sites ability to convert.
User Journey lengh
The number of pages a user took on the way to the user journey target
